Category Archives: Business

A Student’s View of the Library – Part I

As a marketing student at Saint Joseph’s, I was extremely excited to finally work on my very first marketing project as a college student. The assignment on market segmentation intrigued me, and I was eager to begin making the best project I could manage. However my group quickly discovered that brainstorming ideas and finding quality information that would be representative of these ideas are two totally different things. Thankfully, I soon realized that me and my group members weren’t alone in this; we had the library! The library has helped us tremendously when it came to completing our project. Thus, I wanted to share my experience by blogging about it. This post is one of two, and the second post will be posted shortly after this one.


Starting our research:

The first thing we had to do for our project was create an annotated bibliography in APA format. Therefore, we had to do research and find information on our assigned segment. Even though I did my research from the comfort of my dorm, I was still able to use library resources. When I searched for ‘Millennials’ on Google Scholar, I was (pleasantly) surprised to discover that I could access many of the search results through the library. In Google Scholar, if SJU has a full-text version of a source, the SJU link will appear next to the search result link. [Instructions and video for Google Scholar]

A screenshot of the Find It @ SJU link in Google Scholar
SJU full text links from Google Scholar

I also found the library databases to be very helpful in finding scholarly research. My group relied heavily on the information we found on our segment from EbscoHost. The library has multiple databases from EBSCO to choose from. For this project, my group chose to use Academic Search Premier and Business Source Complete to find information. In particular, I like the fact that you can customize your search on EbscoHost by using multiple keywords. For instance, to find information on how Millennials behave, I searched for keywords “Millennials” and “habits.” Moreover, EbscoHost allows you to narrow your search results to help you find the most accurate and up-to-date information. You can narrow down searches by dates, topics, and what type of format you would like the article to be in (pdf, HTML full-text, etc.).

Citation Help:

Like other college students, I am accustomed to using MLA format to cite all my sources. However, in many business classes at Saint Joseph’s, APA format is required. Therefore, I turned to the library for help with my citations. I was able to receive help when creating an annotated bibliography for this project. To get help, I simply went to the “research help” section at the front desk on the old side of the library. There, I found several librarians and research librarians who were very helpful (and friendly). Many individuals at the library are willing to help students properly cite their information (in fact, these (over-excited) individuals encourage students to ask for help with citations). I now have a better understanding of how to cite in APA format because of the help I received in the library.
Without the use of the library resources, me and my group would have had an extremely hard time finding appropriate articles and information on our segment. In addition to the information we found from quality websites, we heavily relied on the library for our research, and using the library tools helped us to find all the necessary information we needed to create a high-quality project!


Stay tuned:

Stay tuned for part 2 of this post to find out how we used library resources to make a video for our project!

HSB Research on Corporate Social Responsibility

Erivan_K._Haub_School_of_Business_(logo)

WHAT:  Panel on sustainability based on recent faculty publications

WHO: 
Dr. WaQar I. Ghani, Accounting
Dr. Rajneesh Sharma, Finance
Dr. A.J. Stagliano, Accounting
Dr. Karen Hogan, Finance
Dr. Thanigavelan Jambulingam, Pharmaceutical and Healthcare Marketing
Dr. Carolin Schellhorn, Finance
Dr. Claire Simmers, Management

WHEN:  Tuesday, March 31st — 11:00 AM-12:15 PM

WHERE:  Wachterhauser Seminar Room, 2nd Floor

For a list of topics, with their respective presenters, see
Library website.

All are invited! We hope you are able to attend this timely and engaging presentation!

 

 

 

 

Doomsday for print?

With the onslaught of new forms of media ushered in by fast-evolving technologies and the growth of the internet, the world of print is changing rapidly.  Magazines are discussing the doomsday prophesies of the book industry, as smaller publishers get gobbled up by large conglomerate companies interested mostly in the bottom line (this article from the magazine New York lays out the tumultuous road the book industry faces).  Newspapers are commenting on the demise of the magazine (check out this cool graphic from the New York Times that shows the number of ad pages plummeting for some mags), and bloggers are announcing that the age of the newspaper is drawing to a close (this blog entry is one among many).   As publishing drastically changes in the new information economy, libraries do try and keep up, and it is no stretch to say that the libraries of the future will look drastically different than the ones of the past.   Yet, as of now, we need to remember that projections and predictions aren’t the same as reality — we’ll continue to collect print materials as long as there are important print materials published.  And let’s hope that the really quality materials will be skillful enough to adapt to new markets and new readers!

Thanks to Cynthia Slater for the New York Times graphic!

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Brush up on your Business Etiquette!

Because of ever-expanding markets and new possibilities for collaboration, studying business nowadays often means thinking internationally.  Knowing the right ways to approach a culture, both in everyday interactions and within businesses, can make you either a success within a new cultural environment, or sink you for not having properly investigated the ins and outs of a society that’s new to you.  The Kwintessential Business Etiquette Guide can start you on the right track for a myriad of different countries.   Their country profiles will get you familiarized with the basics with information on customs, values and cultural practices.  The doing business guides go a bit more specific into business etiquette, and introductory language phrases in numerous languages will help you begin the steps of building communication.  They even have some fun videos on business etiquette for different cultures.

Check out these and other resources on the Research Toolkits pages on Global Business Strategy and Italian Business World and its Languages.

Thanks to Cindy Slater for compiling these pages and recommending these resources!

Euromonitor

Who attended more movies overall  in 2007, the Chinese or Americans?  What will the world’s aging population do to global markets?  How are Polish farms able to successfully compete in a worldwide economic downturn?  Get an international perspective on consumer markets with Euromonitor International, and read up on a specific country’s business infrastrastructure, explore their major markets, or learn about the ways businesses might relate to the average citizen.  The database also makes comparisons available so that you can look across borders to see where business growth might happen more effectively.

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