Allison Mansfield '20
Major(s):
Marketing
Outcome Opportunity:
I got a job!
Position:
Digital Activation Analyst
Company/Organization:
Publicis Groupe
Briefly describe your position/opportunity.
"My role at the company is to assist the Digital Activation team in campaign management. The account I am working on runs two separate campaigns with different partners for each campaign. My job is to pull reports and competitive analyses with provided summaries to ensure that our partners are running/tracking the correct tactics, optimizing their campaigns correctly, in addition to monitoring overall performance at both partner and campaign levels. I am also responsible for reaching out to partners with any questions our client has and updating them on their performance on a weekly basis."
How did you first learn about or get connected to your current position/opportunity?
"I first learned about this position through LinkedIn."
How did your SJU education impact your position or professional goals?
"My SJU education greatly impacted my position and professional goals. The Marketing program and course sequence at SJU really allowed me to gain exposure to various areas of marketing that allowed me to narrow down what I wanted to do with my degree and the different opportunities available to me."
Did you participate in any experiential learning activities (internship, co-op, study abroad, etc.) while at SJU?
"While at SJU I held a semester internship during the Spring'19 semester. I loved being able to take classes while also gaining first hand valuable experience. Being able to apply what I was learning while I was learning it was really helpful in helping me better understand course material as well as the marketing industry. According to my interview for my Summer'19 internship that specific internship is what helped me stand out amongst other candidates and ultimately led me to land the internship. These two experiences are also what really impressed my current employer. I can't thank the SJU internship program enough for opening doors for me."