I am pleased to inform you that Saint Joseph’s will launch its new image campaign – “That’s The Magis – Live Greater” – in conjunction with the opening ceremonies of the 2012 Summer Olympics on Friday, July 27. The University has secured a lead sponsorship for all 17 days of coverage in the NBC10 region, and we hope you share our enthusiasm about this opportunity to broadcast the distinct advantages of a Saint Joseph’s education to our primary audiences.
The sponsorship package includes both 30-second commercials (40 total) and five-second “billboards” (70 total) throughout the opening ceremonies, prime time and weekend coverage, and the closing ceremonies on August 12. In addition, NBC10 will broadcast the daily “10! Show” live from Saint Joseph’s tomorrow morning to preview the campaign and air related features from the University.
Members of the campus community are welcome to be part of the “10! Show” audience. Taping begins at 10:00 a.m. in the Foley Center on the Maguire Campus, with the show airing on NBC10 at 11:30 a.m. The first 100 people in place in the Foley Center by 9:45 a.m. will receive a new “That’s The Magis” t-shirt as our gift.
Later on Thursday, a new interactive SJU.EDU web site will be launched. It will include all of the Olympics television commercials as well as a wide range of new media content spotlighting all aspects of the University. You can preview the new web site beginning at 12 noon tomorrow by clicking www.sju.edu.
I would like to thank all who contributed to the many stages of image campaign development over the past year. In particular, the faculty, staff, students, trustees and alumni who took the time to participate in market research, focus groups and creative concept testing provided invaluable feedback along the way. This campaign provides us a unique platform from which to convey the enduring value of the Saint Joseph’s experience, and we hope it is a true point of pride for Hawks of all ages.
Thank you, again. We have much to celebrate!
C. Kevin Gillespie, S.J. ’72