The Marketing Department provides a rigorous education in the theory and practice of marketing while also creating opportunities to more thoroughly investigate a particular aspect of the field so that students can succeed and thrive in today’s ever changing and challenging global marketplace
Entertainment Marketing Major
With a degree in entertainment marketing, you can help to develop a blockbuster-advertising plan to promote a studio’s latest film, a concert event or the big game.
Sports Marketing Major
Sports marketing courses at SJU are taught by industry experts, with guest lectures by current industry professionals. In addition to comprehensive courses in sports business, sports marketing, and sports analytics, each Sports Marketing major is encouraged to have an internship in sports in order to be competitive in the industry.
The marketing minor encourages non-majors to expand their marketing skills by further enhancing their capabilities in their chosen disciplines. With courses covering consumer behavior, marketing research and marketing strategy, students are able to study the broad scope of the field of marketing and understand the ever-changing market from the perspective of both producers and consumers. With upper level marketing courses available, students may take classes in international marketing, sports and entertainment law, marketing communications and numerous other specialized courses.
Entertainment Marketing Minor
The entertainment marketing minor teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with local media executives.
Sports Marketing Minor
Sports marketing minors will take courses such as sports economics, Principles of Marketing and the Business of Sports and develop the skills and knowledgebase for careers in the sports and marketing industries.
Music Industry Minor
The music industry minor is an interdisciplinary program between music and marketing that prepares students for careers in all areas of the music industry. The curriculum includes courses in music theory and history, music marketing, and entertainment law. Students acquire hands-on experience through their work with the University's record label, 1851 Records.
Adult Learner - Undergraduate
Entertainment Marketing B.B.A.
The Bachelor of Business Administration in entertainment marketing teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with local media executives.
The Bachelor of Business Administration in Marketing through the Haub School's Degree Completion Program prepares students for careers in sales, consumer products/retail, finance, communications, entertainment, health, and a number of other industries, while providing the flexibility to take evening, day and online coursework from an AACSB-accredited university.
Master of Science in Marketing
Two specializations allow you to align your degree with your professional goals: choose from International Marketing or Customer Analytics and Insights. Our graduate program provides you with the tools, theory, and practical knowledge to advance your career. The core curriculum is designed to develop essential marketing foundations in consumer behavior, analytics, research, and strategy.