In the beginning of October, Forbes reported on the world’s top ten most highly paid authors. No surprise that J.K. Rowling tops the list, and the others (Stephen King, Tom Clancey, etc.) are big names as well. The article comments not only on those dollar amounts worth blushing over (Rowling apparently makes 5 British pounds per second), but the phenomenon of ‘branding’ particular authors and works, as movies, video games, action figures, etc. turn literary characters into enormous franchises.