Consumer Insights

The Haub Survey Research Center (SRC) is a full-service consumer research group ready to leverage “best practice” research methodologies for clients in the Food, Pharmaceutical, Financial Services, and Market Intelligence disciplines. As part of the Haub Center for Professional Development, we use the full resources of the Haub School of Business and Saint Joseph’s University to help clients grow their business by providing actionable consumer insights.

The SRC is fortunate to have several highly skilled and experienced qualitative moderators/interviewers, faculty members of the Haub School of Business, who can design and execute a targeted research strategy and recommend the best approach for your organization. We start with an experienced team of professional recruiters to find high-quality, responsible participants who are carefully screened to qualify for your project and then re-screened by our own staff, to ensure the accuracy of the recruit.

Market Research

Successful businesses rely on survey research tools to provide metrics on consumer attitudes and behavior. The Haub SRC can design custom research, execute it flawlessly, analyze and interpret the results, and use our experienced perspective to bring the numbers to life!

Methodologies include concept testing, product line optimization, tracking, consumer segmentation, packaging research, and all forms of product testing to ensure accurate and timely data collection and analysis.

Syndicated Research Analytics

The Erivan K. Haub School of Business is a resource for developing your data-driven perspective.

At Saint Joseph’s University, we are fortunate to have access to syndicated research experts from IRI Worldwide and Nielsen, through members of our faculty. Training, Sales, and Utilization of syndicated information is critical for success in today’s highly competitive marketplace.