Dunkin Donuts – College Brand Ambassador Program

Ambassador Opportunity:

  • Semester-long opportunity to intern in a flexible environment for a national brand, while providing a knowledge base of regional marketing and event promotions

Program Goals:

  • To build long term brand loyalty starting with college-aged consumers
  • To drive traffic and sales for Dunkin’ Donuts in the Greater Philadelphia area
  • To increase Dunkin’ Donuts involvement on college campuses by developing key relationships

Brand Ambassador Requirements:

  • Current undergraduate student on one of the (6) designated campuses
  • Majoring in Business/Marketing, Communications and/or a related field
  • Proven involvement on campus through organizations, clubs and/or sports
  • Access to car/transportation (or within walking distance of local Dunkin’ Donuts)
  • Passionate about Dunkin’ Donuts (loyal guest, invested in the DD brand…LOVES Dunkin’!)
  • Detail-oriented, self-motivated, charismatic & creative!
  • Proficient in Microsoft PowerPoint – provide deck of photos/descriptions for each deadline
  • Ambassadors must attend both introductory and wrap-up meetings at AMP Wynnewood

Job Description:

  • Serve as liaison on campus for Dunkin’ Donuts Greater Philadelphia, building and maintaining relationships with the following key departments (but not limited to):
    • Student Life
    • Residence Life
    • Greek Life
    • Intramurals
    • Admissions
    • Orientation
    • Campus Ministry/Philanthropic Initiatives
  • Work with campus organizations & departments to enhance Dunkin’s visibility on campus
    • Seek opportunities/events through campus departments for Community Cruiser (DD Sampling Truck) Coffee Break DDays
    • Opportunity to distribute $2 co-branded DD cards
    • Promote DD PERKS with partner-specific promo codes (trackable by semester)
    • Secure opportunities for mailbox stuffers
  • Take at least ten (10) pictures on campus with Dunkin’ product each month for use on Dunkin’ Philly social media outlets (We will mGift each ambassador to purchase product).
  • Attend at least three (3) basketball games (men’s or women’s) & stage DD pictures (when in-season), as well as other games/events as requested.

If interested, please email Melissa Yakim (my@alliancemarketingpartners.com)