“I’m excited to apply the lessons I’ve learned over the past four years to my everyday life as a business owner.”
As graduation approaches, Bobby Lattanzi ’17, a sports marketing major with a family business and entrepreneurship minor from Abington, Pennsylvania, is relying on the important lessons he’s learned at SJU to guide him in his next venture: owning and operating his business, Paradice, a shave ice shop on the Ocean City, NJ boardwalk.
Lattanzi, who is also a resident assistant, orientation leader, Weekly Service volunteer and member of the Booster Club at SJU, founded Paradice in the summer of 2016 and worked long hours every day from June until August to maintain the business. His start-up costs were low, and as the only employee other than occasional help from his family, Lattanzi was able to truly make Paradice his own.
“I wanted to do something by myself,” Lattanzi says. “Just try it out and be entrepreneurial. I think making something out of nothing is the coolest thing you can do.”
After graduation, Lattanzi is heading back to the Jersey Shore to operate Paradice for its second summer.
“My goal is to be able to continue making a living engaged in practices that I am passionate about,” Lattanzi says.