Creating and Learning with Video

Did you know…

  • Over 800 million unique users visit YouTube each month
  • Over 4 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 53 countries and across 61 languages
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth (YouTube Statistics, 2013)

How can we leverage this societal fondness for video within our educational institutions?

Shay David, the co-founder of the open-source video and rich media online platform software Kaltura states:

“In the education space, video is a critical tool for catch-up services, as well as for distance learning – for mothers who must miss classes because their kids are sick, for example. They can watch classes remotely or watch recorded versions of the lectures later. Video is also a great tool for collaboration among class members — many of whom may be located in different geographic areas.”

SJU’s Blackboard online course management system offers a couple different video tools for both faculty and students. First is “Kaltura Media.” In order to improve the performance of video files within our Blackboard courses SJU has implemented Kaltura, a video hosting service available from your course Tools menu. Here you can upload digital video files that can be embedded in your courses. Kaltura’s excellent streaming media service has eliminated the frustration of video loading too slowly in SJU Blackboard courses.

The second video tool is “Blackboard Collaborate,” an easy-to-use web conferencing environment that combines the best features of Elluminate and Wimba Classroom: two-way voice communication, multi-point video, built-in phone conferencing, interactive whiteboard, application and desktop sharing, rich media and breakout rooms. Best of all, Collaborate provides the opportunity to record an online group discussion and have that video file archived within your course to view as needed.

Equipped with a webcam and microphone, Kaltura Media and Blackboard Collaborate can enable faculty and students to fully express their creative styles!  “Video texts, as opposed to written or audio texts, provide rich and authentic input environments as they offer learners the opportunity of observing the dynamics of interaction (discourse modes, gazes, gestures, registers, paralinguistic cues, etc.) in context.”  (Dolors Masats, 2009)

The Modern and Classical Languages Department currently requires students to submit digital audio files for assessment, but what could video add to the learning experience?  Consider one of Dr. Zmurkewycz’s Spanish classes in which students must practice participating in a job interview.  These rich media tools would allow students to record their interviews outside of class, so that class time could be spent reviewing feedback and corrections.  Video also allows students to view the use of proper and improper gestures within the culture they are speaking.  For example, comfortable “personal space” varies between cultures. In Latin America, people stand much closer together than Americans do when having a conversation.  Recorded video of a “Spanish” interviewer getting closer to an American interviewee, could help the teacher and student to see if the interviewee was unaware that they were backing away during the conversation, and allows them the opportunity to correct it.  That interviewee could have been perceived as “stand-offish” due to that mistake, and it could cost him/her the job.

If you are interested in learning more about using “Kaltura Media” and “Blackboard Collaborate” within your own courses, please do the following:

  • Log into MySJU ( )
  • Click on the School Services Tab
  • In the “Employee Training” area locate “ATDL Workshops”
  • Click on the plus sign next to “Blackboard” to view the available workshops.
  • Click “Register” and sign up for one of the many courses titled Creating Rich Media for Online Use

Joanne Piombino, Duane Glover, and Karl Platzer are also available to assist you with bringing out your creative side!

Please click on the links below to see some more imaginative ways to engage student learning through video.

Spanish II Commercial

Spanish III Commercial – Magical Mustache

You Tube Statistics. (2013, March 21). Retrieved from You Tube:

Dolors Masats, M. D. (2009, July 8). Exploring the Potential of Language Learning Through Video Making. Retrieved March 4, 2013, from

Shay David, P. (2013, February 27). Video Technology Advancements Facilitate New Education Models. Retrieved from Cengage Learning: