If you are new to the area and just starting your life here at Saint Joseph’s University, you know that a trip to the city is a must-do. When visiting the city, you may have noticed that Philadelphia is different then other cities. Philadelphia, being a large metropolitan area, offers the visitor an array of entertainment options. Philadelphia is a town known for its rich history, from the Liberty Bell to our professional sports teams. There is something for everyone. Besides our rich history there is something uniquely different about our city. Something very special. Philadelphia is a city full of passion–specifically a passion for its sports teams,
When I am asked what my major is at Saint Joseph’s University, I often receive quizzical looks when I provide the response, Sports Marketing . Many times I get asked why Sports Marketing? Many do not understand the premise behind the major of Sports Marketing. Many times I hear from family and friends “Sports Management?” No, it is not Sports Management it is Sports Marketing. Sports Management as a major, prepares you for a variety of careers, primarily in the area of administration, facility, organization and event management. Where, Sports Marketing is a major in its own right, it is a subset of the much broader field of business and marketing.