Gen Z The Next Consumer Powerhouse

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Jeremy Neren

Founder & CEO

Jeremy Neren is the founder of multiple eCommerce grocery startups, with over a decade of experience in the industry. In 2006, Jeremy founded an on-demand grocery delivery service geared toward college students in Madison,WI that went on to deliver over 120,000 orders and serve over 15,000 customers. Leveraging proprietary enterprise eCommerce technology and operations experience developed in his first startup, Jeremy founded GrocerKey in late 2014 to help brick and mortar grocery retailers become digital leaders.

In early 2015, Woodman’s, the largest independent grocery chain in Wisconsin, became GrocerKey’s first major customer. Woodman's licenses GrocerKey omni-commerce software and relies on GrocerKey staff to pick, pack, and fulfill orders for To date, GrocerKey has profitably fulfilled over 100,000 orders.

GrocerKey has added many more retail customers because it goes well beyond just advanced digital technology to partner with its customers — specifically, with planning, training, and strategy to help ensure the profitability of their eCommerce grocery operations.

Jeremy is a strong advocate that eCommerce grocery can be profitable when approached with robust technology, sound strategy, and efficient operating systems.

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Cynthia LaRue

Director of Digital Marketing / Head of Digital Channel

M&M'S® Retail

Cynthia LaRue is currently the Head of E-commerce at Mars, working for the M&M’s Retail Group globally for US, UK, and China. Prior to joining Mars, she worked for The Home Depot where she was Sr. Director of Marketing Strategy for E-commerce for the window conversing category. She describes herself as a results-driven digital marketing executive with extensive experience in e-commerce encompassing all aspects of marketing. She has worked in marketing for the past 20 years and the past 10 years have been solely focused on digital and e-commerce. Her Life Philosophy is that as a leader she must be a revolutionary pioneer that believes in the 3 Ps: People (believe in people), Passion (creates energy), and Possibilities (imagine a future that does not yet exist). She has her MBA and undergraduate degree from Belhaven University, where she graduated Summa Cum Laude. Outside of work, Cynthia enjoys spending time with her husband of 22 years and her two children, both of which are currently attending the University of Texas.


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Sarah Shu

Beauty Merchant

Walgreens Digital Commerce


Sarah Shu is on the Ecommerce team at Walgreens with a focus on the Beauty category. Past experience within the retail industry has given her insight into a diverse background of consumers and how to meet their needs. From a teenage apparel company to a global pharmacy-led health and well being enterprise, she specializes in targeting a wide range of customers. Sarah has hands-on knowledge of product assortment, supply chain, marketing, site development, and project management. She has an intimate understanding of how products move throughout regions and age demographics and how those trends change over time. Sarah holds a Bachelor’s Degree from the Indiana University Kelley School of Business. She is also on the Board of the Joffrey Ballet in Chicago and is a certified Pilates instructor.


Nikki Garvey

Head of YouTube Events & Experiences


At the heart of what I do I am a connector. I connect consumers and businesses to products they love, I connect my people to each other and to other teams across the world to make magic happen, and I create experiences where people can touch, feel, interact with and connect to a brand in the context of the real world.